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By Don Mitchell / Sep 16, 2016

Transamerica Supports the Fight Against Alzheimer’s

Alzheimer's Walk Team Transamerica

 

The end of Alzheimer’s starts with you, and the first step requires funding for Alzheimer’s research, education, care, and support.

Recently, Transamerica employees across the country helped raise money for this noble cause at the 2016 Walk to End Alzheimer’s® in Denver, Cedar Rapids, Iowa, and Fort Worth, Texas.

Transamerica was a title sponsor for all three events.

More than 5 million Americans are living with dementia, and unless scientists develop a medical breakthrough, that number is expected to rise to more than 7 million by 2025 and could skyrocket to 16 million by the middle of the century.

The physical and emotional effects of Alzheimer’s — the most common form of dementia — tend to get the most attention, but the financial costs associated with the disease can be devastating and are sometimes overlooked.

That’s why Transamerica is dedicated to doing more than participating in the Walk to End Alzheimer’s. We’re leading the conversation about Alzheimer’s and financial planning within our profession.

During the last three years, we’ve developed an award-winning educational program that includes materials designed to help financial advisors and caregivers plan financially for the possibility that their clients or family members will one day develop dementia.

A core piece of our program is The Caregiver’s Guide to Financial Planning in the Shadow of Dementia, which was written in collaboration with researchers at the Massachusetts Institute of Technology and is intended to help caregivers feel confident when helping loved ones plan their financial futures.

We’ve also developed a resources flyer and checklist to help caregivers as they work with family or friends living with dementia.

Education is key to understanding this disease, which will affect a larger segment of our population as the Baby Boomers age. The Walk to End Alzheimer’s is also crucial to building awareness and reminds us that we can work together to help put an end to Alzheimer’s.

More than 600 walks are held across the country each year. To find one near you, visit the Alzheimer’s Association walk page.

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